Hello! My name is GELAINE SANTIAGO.
I’m a modern gal in my 20’s living and working in Toronto. My Why is about inspiring people to empower themselves. To live and give freely, follow their passions, and to live a life full of meaning that creates positive impact for others.
These days, I’m co-founder of Cambio & Co., an ethical fashion brand connecting the world with the most innovative and socially impactful Filipino brands and their products – all designed and handcrafted in the Philippines by talented Filipino artisans.
By sharing the stories of the Philippines and the amazing work of young Filipino entrepreneurs, I hope to inspire others to follow similar paths – to ditch convention, dream bigger and better, and to stop living as ‘consumers’ and become active, engaged citizens of the world.
I also founded ChooseSocial.PH, an online directory of social enterprises in the Philippines.
I write about my journey as a young entrepreneur, a woman of colour (I’m Filipina by the way!), and a 20-something whatchamacallit trying to figure life out. Follow along if you like. I’m gonna write about it either way 🙂